Why Showing Feedback Matters

Why Showing Feedback Matters: A Key Tool for Keeping Listings Competitive

One of the most important (yet often underestimated) tools in a successful real estate sale is showing feedback. When a home sits on the market longer than expected, it’s easy for sellers to feel frustrated or unsure about what’s going wrong. That’s why capturing and sharing feedback from every showing is essential—not just for client clarity, but also for empowering agents to make smart, data-driven adjustments to pricing, marketing, and presentation.

At its core, showing feedback creates a loop of communication and insight between agents, buyers, and sellers. It answers one of the most common questions homeowners ask us:
"Why isn't my home selling?"

The Value of Feedback for Sellers

For sellers, feedback is more than just commentary—it provides clarity. Whether it’s a consistent note about a strong pet odor, outdated finishes, or a high asking price, repeated themes in showing feedback tell a story. That story helps our clients understand how their home is perceived in today’s market—and more importantly, how it compares to competing listings.

Without that information, sellers are left guessing. And guesswork often leads to emotional decision-making or misaligned expectations. But when we can say, “Eight out of ten buyers said the price feels too high compared to other homes they’ve seen,” it creates a more collaborative, fact-based environment where strategic changes can be made with confidence.

How Our Agents Use Feedback to Guide the Next Steps

Our job as agents isn’t just to gather feedback—it’s to interpret it and take action. Showing feedback often becomes the key driver behind:

• Price adjustments: If we receive consistent comments that the home is priced above similar listings in the area, that may signal the need for a reduction.

• Staging or presentation updates: Comments about clutter, darkness, or wear-and-tear can be addressed with staging, deep cleaning, or minor improvements.

• Marketing pivots: If feedback suggests that buyers didn’t understand the home’s layout or missed a key feature (like a bonus room or updated HVAC system), we’ll revise the listing description, adjust photos, or create more targeted marketing to highlight those features.

In each case, feedback gives our agents the information needed to guide the seller toward proactive changes that improve the home’s appeal—and ultimately, its chances of selling.

Automating Feedback Collection with Brivity Autoplans

To streamline feedback collection, we’ve built automation directly into our process using Brivity Autoplans. Here’s how it works:

1. When a showing is requested, the buyer’s agent is automatically added to our Brivity CRM.

2. An Autoplan is applied, which includes an automated follow-up email requesting feedback on the showing.

3. The feedback is submitted by the showing agent via a simple form or reply.

4. Our team inputs that feedback into the Brivity Transaction Profile, so it’s attached to the listing and visible to the entire team.

This ensures that no opportunity for feedback slips through the cracks, and every piece of input is organized and accessible in one place.

Keeping Sellers in the Loop with the Brivity Client Portal

What makes this even more impactful is how we share that information with our clients. Through the Brivity Client Portal, sellers can log in and see all showing activity, dates, and any feedback submitted from buyers or their agents. This keeps them informed in real-time, without having to wait for a call or email update.

The portal promotes transparency, builds trust, and gives sellers peace of mind knowing we’re actively working the listing and tracking buyer reactions.

Feedback = Faster Sales

In today’s competitive market, the homes that sell fastest are the ones that adjust quickly. Showing feedback allows us to stay agile and responsive—making changes before a listing goes stale, instead of after.

And just as importantly, showing feedback fosters trust. It shows our sellers that we’re not just putting a sign in the yard and waiting—we’re actively gathering insights, interpreting data, and advising them with their best interests in mind.

Final Thoughts

No home is perfect for every buyer—but every home has a buyer. Showing feedback helps us bridge that gap by fine-tuning our strategy based on real responses from the people walking through the door. With Brivity Autoplans handling the follow-up and the Brivity Client Portal providing transparency, our clients stay informed and confident every step of the way.