Published February 10, 2014

What Is Your Pricing Strategy When Selling Your Orange County Home?

Written by Fred Sed

What Is Your Pricing Strategy When Selling Your Orange County Home? header image.

One of the keys to success with selling an Orange County home is having the right pricing strategy. Not every home is the same and it’s important for both the seller and their Realtor to agree on the strategy that they plan to use to sell the home before they list it.

Use the “99” Strategy

It doesn’t matter how old you are, if you’ve gone shopping at all during your life you’ve seen products and services that have been priced with a “99” at the end of the price. Sellers and major retailers use this pricing strategy because they know that they will be able to attract the interest of more buyers when pricing a product, service, or solution by ending the price with a 99 compared to listing it at an even full price.

You can use this same strategy too, for example, if your home is valued at $500,000 you could list it at $499,000 and attract the interest of the buyer who is looking for a great deal on a home in your neighborhood. This can also have the benefit of including your property at a slightly lower price point which will cause it to show up when buyers are searching for properties from $400,000-$499,999 instead of the more expensive price point of $500,000-$599,999.

Price Your Home Just Below Market Value

Let’s say your home is worth $510,000 but you want to attract the attention of more buyers who are looking for homes that are valued at $500,000; the solution to this problem is to list your home at $499,000 because it will show up for more searchers who are looking for homes that are listed at $500,000 or lower and you may ultimately be able to sell your home for more because, there may be more than one buyer who knows what your home is really worth and they may get into a bidding war for your home.

For more information on the pricing strategy that you should use to sell your Orange County Home, or to view the latest homes for sale in the area, contact Fred Sed & Associates today by calling us today for a free Real Estate Consultation at (949) 272-0125.