Published November 1, 2013

What Is Your Home Pricing Strategy? | Fridays with Fred

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Written by Fred Sed

What Is Your Home Pricing Strategy? | Fridays with Fred header image.

What is your pricing strategy for selling your Orange County home?

This is a question that many homeowners in this area haven’t considered before but it’s the key to success when it comes to selling a home quickly, or having it sit on the market for a long period of time.

Pricing At Market Value

The first strategy that’s very common in the Real Estate market is to price a home at close to it’s current market value. For example: Let’s say your home is worth $350,000 and you know this based on the comparable research that your Realtor did for your area. You would price your home at $349,000 or right at $350,000. This strategy works and it’s also the most effective way to find out quickly if your home is overpriced or not because, you will know if its priced right or not from the first ten to fifteen minutes that you have your home listed on a Real Estate website like: TruliaActiveRain or Zillow.

Pricing Under Market Value

Another great strategy that you can use when pricing your home is to price it at under your homes current market value. For example: If your home is valued at $350,000 and you want to sell it quickly, you should consider pricing it at $319,000 because, every homebuyer likes to feel that they are finding a great deal in the home that they purchase and pricing a home lower than it’s current value will tell you quickly what it’s really worth on the Orange County Real Estate market based on the amount of offers that you receive.

Overpricing Your Home

Last of all, one of the most common strategies that you can use to price your home is to price it above it’s current market value. Let’s say that your home is currently worth $350,000; you could price it above market value at $379,000 but this strategy doesn’t always work, especially in a buyers market, so before considering overpricing your home you should consult with your Realtor to make sure that it’s the best decision that you can make to get your home sold. For more information on home pricing strategies, or to view the latest Orange County homes for sale, contact Fred Sed & Associates today by calling us at (949) 272-0125.  

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