One of the biggest keys to success with selling a home in the technology age is online marketing because thanks to the Internet, a home in Southern California can be exposed to a global marketplace and receive interest from buyers as far away as China compared to 20 years ago when a home mostly received interest from buyers in the local or regional area.
Where A Home Should Be Marketed Online?
The Internet is a great tool for Real Estate marketing but the big question that most buyers and some Realtors® have is where should they be marketing their homes online? The answer to this question depends on whom you ask but if you want to generate the most interest in a home once you list it that home should be promoted sites like:
- Social Media – Facebook, Twitter and Google+, Instagram, Pinterest
- Video Websites – YouTube
- Real Estate Websites – Trulia and Zillow
- Blogging – This is by far one of the most effective ways to promote a home online because we can add keywords, maps, and other hyperlocal features to the blog post and attract the attention of buyers who are searching for a home in that location compared to just marketing a home with a basic listing.
Lead Generation Helps a Well Marketed Home Sell for More
Besides just promoting a home on social media, Real Estate websites or via blogging, the biggest element that will help a home to sell for more online is lead generation or having a way to capture the name, address and phone number of buyers who would be interested in learning more about the property and viewing it in person.
In 2015-2016 there are hundreds of different ways to add lead capture forms to social media, Real Estate websites or blogs to do this so that the potential to generate leads from a potential buyer isn’t lost.
To learn more about how a well-marketed home will sell for more contact Fred Sed Realty today by calling us at (800) 921-9231, connect with us through our website or on social media.