What’s Going On In Today’s Luxury Real Estate Market? | Fridays with Fred

    As long time Realtors® one of the most common questions that we have gotten from our clients over the years is “what’s going on with the luxury Real Estate market in Southern California?” because, anyone who owns a home valued at over $1 million dollars wants to have confidence that the most buyers will become aware of their home once it’s listed.

    The Internet Continues To Play A BIG Role in Real Estate

    Over the last year, the Internet has continued to play a BIG role in the Real Estate market, especially when it comes to luxury Real Estate in Southern California, because 95% of buyers are searching online for homes first, before they connect with an agent.
    What does this mean to you? If you’re selling your luxury SoCal home, and it’s valued at $1 million or more, it must be visible online, especially on websites that target international buyers, because we’ve seen more buyers from countries like China and the UK show an interest in luxury homes in Southern California than ever before in the last year and you want to your home to be visible online.

    What Are The Keys To Success With Listing Online?

    Regardless if you choose a Realtor® in Southern California, or us to list your home for you, make sure that your online listing has the following assets:
    Excellent Photographs – Ideally these will be taken by a professional photographer.
    Video walkthrough – Video will help buyers to essentially take a tour of your home first before they even visit it, and they are especially ideal for international buyers to see what your home has to offer without to travel to Southern California to tour your home.
    Fantastic Lighting – Yes, lighting still remains an essential part of having the best pictures and video taken inside a home so you should make sure all light bulbs in your house are working or changed especially if they are starting to look dark or “cloudy”.
    Clean Windows – You should also take the time to clean the windows in your luxury home before shooting pictures or video because clean windows will show that you care for your home, and those clean windows will also let in plenty of natural light, which is also needed for great pictures and video.

    Sell Your Southern California Luxury Home

    To get started with selling your Southern California luxury home contact Fred Sed Realty today by calling us at (800) 921-9231 or click here to connect with us online.

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