The Importance of Researching the Realtor Before You Use Them

    Fifteen or twenty years ago anyone who was thinking about buying or selling an Orange County home would ask someone that they knew for a referral to “their” real estate agent before they looked in the phone book for a Realtor.

    Realtors In The Information Age

    Fast forward to 2012 and anyone who is considering buying or selling a home in Orange County can search for a real estate agent online before investing their time and energy with a realtor only to find out that the realtor they chose is not who they claimed to be.

    Where To Find The Best Realtors Online 

    Finding realtors in the information age all depends on the keywords that you use to find real estate agents for your local area. For example, if you live in Irvine, you should go to your favorite search engine like: GoogleYelpYahoo or Bing and type keywords like “top Irvine realtor” “Irvine Real Estate Agent” or “92602 real estate agent”.

    All of these keyword searches will help you to find at least 10 or more realtors for your area. Once you find a list of realtors you should next go to their websites to review the services that they can offer you. You should also visit review sites like Yelp to see if they have received positive feedback from their previous customers. Yelp is very diligent to ensure that the reviews on their site are legitimate. They even go so far as to filter some legitimate reviews unless they fall within certain parameters so it is a good idea to view those on the bottom of the page as well so you can obtain a full scope of what your agent is capable of providing you.

    What To Look Out For

    When you find websites for realtors in your local area online you should watch out for any realtor who won’t post their customer feedback online or be up front about their achievements because, if the realtor doesn’t want to be up front with potential customers, they may likely have something to hide.

    Look For Realtors Who Are Everywhere Online

    Some of the best Orange County realtors in today’s world are those who have personal websites and profiles on FacebookTwitterYouTube and more. When you find a realtor who has more than one profile online you’ll know that you’ve found someone who is serious about building their business, being transparent and attracting new customers.

    If you still haven’t found a top Orange County realtor yet, contact Fred Sed & Associates today at (949) 272-0125. We take pride in being one of Orange County’s most visible realtors online and we look forward to the opportunity to serve you.


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    Our agents write often to give you the latest insights on owning a home or property in the local area.