So you’re planning on selling your Southern California home and everyone is telling you that websites like Trulia, Zillow and ActiveRain are some of the top places to market homes online and with all of these great marketing suggestions you’re starting to wonder if there’s any marketing you shouldn’t consider for your home.
In this article we will break down some of the marketing strategies you shouldn’t consider for your home so you don’t make the mistake of saying yes to your agents bad marketing ideas.
#1 – The Local Newspaper
Back in the 1990’s it was still commonplace to market a home by placing an ad in the local newspaper but times have changed and rather than searching the newspaper for the latest listings a homebuyer is more inclined to search for listings on their smartphones.
#2 – Low Traffic Websites
Another marketing strategy to avoid when marketing your Southern California home is low traffic websites like Myspace.
Before giving your Real Estate agent the approval to move forward with their marketing you should find out which websites they are planning on promoting your home on just so your investment in your agent isn’t wasted by them marketing your home on low traffic websites or social media networks that are no longer popular.
#3 – Don’t “Front Load” Your Listing
Regardless if it’s a buyers-market or sellers-market when you are reading this article one of the most important things to remember as a homeowner is that you should never ‘front load” your Real Estate listing.
Example: “free washer and dryer included with sale!”
The reason why this strategy never works is because it tells a buyer you are desperate to sell your home and will be willing to consider their low offer.
Sell Your Southern California Home